We are on a mission to empower women through the clothes they wear.

Love Your Style with our

Wardrobe Workout

Why does it matter about what we wear & our image?

Learning to love the body you have is the key to great style


Yes please! Tell me more

What our members thought...

I always wondered why in a country where we are surrounded by fashion, magazines etc I rarely spotted anyone looking stylish and that the fashion rarely suited the wearer. Then I heard about Alicia Kay and I realised what style was about. Doing the online course helped me to understand how important it is to learn about your body and lifestyle and then find your own style, and stop chasing everything out there! With Alicia Kay we still have the connection online to ask questions and read blogs and news and keep up to date. This is what we need, help with style not fashion, it makes us feel confident. -- Julia B

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Wardrobe Workout is an evolutionary online 4 step style programme where you can read our advice, watch our videos and study 100's of images.


This highly effective course gives you tips and exercises where you achieve both immediate and lasting results to a more fabulous you. It also contains custom tools such as Ask AK, Sketches and the exclusive members only Weekly Finds for the most valuable style advice a girl can have.

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